Banner Advertising is something that bothers many internet users when surfing.
Pop up posts are okay for newsletters and discounts but you don't want your products to be seen as spamy.
Google offers Image ads in the Adwords Program. Google differentiates image ads from traditional banner advertising.
Google attempts to display on Google search results pages, but on websites that participate in the Adsense program. Participants must have agreed to display image ads on their own websites.
If they have both text ads in an Ad group, Google displays the ad that is relevant for the immediate website.